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Magazine Publishing Industry, The: (Part of…
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Magazine Publishing Industry, The: (Part of the Allyn & Bacon Series in…

by Charles P. Daly

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Amazon.com Product Description (ISBN 0205166121, Paperback)

A complete, insider's guide to the magazine industry, for anyone interested in the business.This book provides a timely, all-inclusive look at this alluring business. It explores advertising, marketing, circulation principles, production, and editorial techniques in detail. It examines the current state of the industry -- social, technological and economic. Part of the Allyn & Bacon Series in Mass Communication.Media professionals, students, and anyone interested in the magazine industry.

(retrieved from Amazon Thu, 12 Mar 2015 18:11:06 -0400)

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