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Loading... Apple Confidential 2.0: The Definitive History of the World's Most…by Owen W. Linzmayer
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will love Sign up for LibraryThing to find out whether you'll like this book. As a new Mac convert, I thought I should read up on Apple a bit. This may be the definitive history of that company, but it's also confusing and a bit plodding. It does contain, as sidebars, many good quotes, though. ( )This is an entertaining look through the history of Apple. I really liked that the book is grouped more by subject rather than chronology, focusing on each characteristic of the company without trying to provide everything in an intertwined heap. The book also focuses heavily on many people involved with Apple besides Steve Jobs, which gives it a fresh perspective over previous biographies on the company. no reviews | add a review
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Linzmayer's tale does have a few drawbacks. Because he mixes a chronological narrative with chapters that focus on key points in the Apple story, he sometimes repeats himself. Case in point: the chapter "Big Bad Blunders" makes a great record of Apple's failures, but the story of the exploding Powerbook 5300s is duplicated at later points. Nonetheless, Apple Confidential is rife with gems that will appeal to Apple fanatics and followers of the computer industry. Especially enjoyable are the revelation of "Easter eggs" that are hidden in several versions of the Mac operating system; the many screen shots, timelines, and telling quotes from Jobs, Gates, Wozniak and others that populate the margins and concluding sections of each chapter; the "Code Names Uncovered" section that makes public the monikers of several secret Apple projects; and Bill Gates's 1985 letter to John Sculley and Jean Louis Gassee pleading for Apple to license Mac technology and develop a "standard personal computer." --Patrick O'Kelley
(retrieved from Amazon Fri, 24 Apr 2009 07:58:12 -0400)
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