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This book is a proactive, totally noncoercive (but not permissive) approach to raise responsibility and promote learning that can be used in any school, home, or youth setting. The book shows how internal motivation is more effective in changing behavior than any external approach. --"This fascinating, insightful book breathes a sound philosophy and way of thinking that empowers, instead of our looking to others for solutions" (Stephen R. Covey, 7 Habits of Highly Effective People) --"Highly recommended for all teachers (no matter what grade level) as well as parents (regardless of the age of the child) (Library Journal, Vol.126 No. 1)