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Nichecraft: Using Your Specialness to Focus Your Business, Corner Your…
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Amazon.com Amazon.com Review (ISBN 0887308015, Paperback)In today's ultra-competitive commercial climate, the businesses that truly succeed are the businesses that really stand out. Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out, is author and consultant Dr. Lynda Falkenstein's blueprint for differentiating a product or service from the competition and then parlaying its unique position into long-term success. The practical nine-step guide includes plenty of actual examples along with numerous exercises and worksheets.
(retrieved from Amazon Thu, 12 Mar 2015 18:06:09 -0400)
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