Similar to "What would Google Do" it underlines how people are turningaway from homogenized mainstream media, and turning to bloggers for alternative viewpoints, so you must too. Find the bloggers who are most influential in your area. Read their blogs, learn their communities’ rules and then join the conversation. Build relationships. Start your own blog to give your company direct interactive contact withconsumers."

GEPPSTER53 | Jul 16, 2009 |

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Amazon.com Book Description (ISBN 0814410723, Paperback)

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to:

stop burning money on web advertising campaigns that don't deliver • tweak websites to improve conversions and traffic flow • master proven strategies for consumer-generated media to generate buzz and improve brand recognition

Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.

(retrieved from Amazon Fri, 24 Apr 2009 07:57:54 -0400)

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