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The Consumer Trap: Big Business Marketing in…
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The Consumer Trap: Big Business Marketing in America

by Michael Dawson

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Amazon.com Product Description (ISBN 0252072642, Paperback)

The Consumer Trap blows the lid off the trillion-dollar-a-year big business marketing industry, explaining how it soaks up economic and environmental resources while dominating our personal lives. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson provides a step-by-step account of how big business marketing campaigns penetrate and alter the lives of ordinary Americans. Michael Dawson is an adjunct lecturer in the Department of Sociology at Portland State University. A volume in the series The History of Communication, edited by Robert W. McChesney and John C. Nerone

(retrieved from Amazon Thu, 12 Mar 2015 18:19:34 -0400)

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