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Loading... The Search: How Google and Its Rivals Rewrote the Rules of Business and… (2005)by John Battelle
The Search is a good, but not great, book detailing Google's ascension to the top of the search world. It's interesting to hear the background story of how Google came about, and some of the other companies whose efforts paved the way.My only complaints with the book are that the author appears to be rather biased in favor of Google and that now, a few years after publication, some of the insights are a bit dated (though to be fair, that is to be expected with a book about such a fast-moving company in a fast-paced industry).Battelle only briefly touches on some of the potential imperfections of Google, but you can almost feel that he's forcing himself to put those brief sections in place simply to appear less biased. Not that I am opposed to Google, in fact, I have a lot of respect for them, but I would've enjoyed a more objective look. (  ) tkadlec | Jan 20, 2011 |  This is a great book describing the history of Google and its predecessors. If you’re not interested in Google, you ought to read it for Battelle's description on how Google has changed the whole search paradigm. (  ) hvanwillegen | Dec 31, 2010 | Not so much a company biography of Google as a thoughtful examination of the increasing role that the Internet is playing in business and society and of the importance of being able to sort through the seeming unlimited information on the Web. (  ) dickmanikowski | Jun 26, 2010 | This book caught my eye at a book sale a few weeks ago. Even though it’s now almost 5 years old (eons in technology years), it still has plenty of usefulness as a history of the development of search technology and of Google, the company whose name has become synonymous with “search”. Remember Archie, Gopher, and Veronica? AltaVista, Lycos, HotBot, and Excite? Battelle places each one in a chronological narrative of search beginning in the early 1990s. Battelle’s comparison of Google’s approach to search with Yahoo’s approach to search is particularly useful to me as a librarian who frequently uses search during a typical workday. Most of the book, though, is devoted to the rise of Google. Recommended for any reader interested in the history of the Internet and search technology. ( )1  cbl_tn | Jan 28, 2010 | Not technical enough for hardcore programmers and probably not as business-oriented as some would like, either, but if you want a book with a bit of both, it's perfect. (  ) Katya0133 | Apr 4, 2009 | no reviews | add a review
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