Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

The Search: How Google and Its Rivals…
Loading...

The Search: How Google and Its Rivals Rewrote the Rules of Business and… (2005)

by John Battelle

MembersReviewsPopularityAverage ratingMentions
1,130276,575 (3.71)4
Loading...

Sign up for LibraryThing to find out whether you'll like this book.

English (21)  French (2)  Portuguese (1)  Italian (1)  German (1)  All languages (26)
Showing 1-5 of 21 (next | show all)
The Search is a good, but not great, book detailing Google's ascension to the top of the search world. It's interesting to hear the background story of how Google came about, and some of the other companies whose efforts paved the way.My only complaints with the book are that the author appears to be rather biased in favor of Google and that now, a few years after publication, some of the insights are a bit dated (though to be fair, that is to be expected with a book about such a fast-moving company in a fast-paced industry).Battelle only briefly touches on some of the potential imperfections of Google, but you can almost feel that he's forcing himself to put those brief sections in place simply to appear less biased. Not that I am opposed to Google, in fact, I have a lot of respect for them, but I would've enjoyed a more objective look. ( )
  tkadlec | Jan 20, 2011 |
This is a great book describing the history of Google and its predecessors. If you’re not interested in Google, you ought to read it for Battelle's description on how Google has changed the whole search paradigm. ( )
  hvanwillegen | Dec 31, 2010 |
Not so much a company biography of Google as a thoughtful examination of the increasing role that the Internet is playing in business and society and of the importance of being able to sort through the seeming unlimited information on the Web. ( )
  dickmanikowski | Jun 26, 2010 |
This book caught my eye at a book sale a few weeks ago. Even though it’s now almost 5 years old (eons in technology years), it still has plenty of usefulness as a history of the development of search technology and of Google, the company whose name has become synonymous with “search”. Remember Archie, Gopher, and Veronica? AltaVista, Lycos, HotBot, and Excite? Battelle places each one in a chronological narrative of search beginning in the early 1990s. Battelle’s comparison of Google’s approach to search with Yahoo’s approach to search is particularly useful to me as a librarian who frequently uses search during a typical workday. Most of the book, though, is devoted to the rise of Google. Recommended for any reader interested in the history of the Internet and search technology. ( )
1 vote cbl_tn | Jan 28, 2010 |
Not technical enough for hardcore programmers and probably not as business-oriented as some would like, either, but if you want a book with a bit of both, it's perfect. ( )
  Katya0133 | Apr 4, 2009 |
Showing 1-5 of 21 (next | show all)
no reviews | add a review
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
People/Characters
Important places
Important events
Related movies
Awards and honors
Epigraph
Dedication
First words
Quotations
Last words
Disambiguation notice
Publisher's editors
Blurbers
Publisher series

References to this work on external resources.

Wikipedia in English (5)

Book description
Haiku summary

No descriptions found.

"Jumping into the game long after Yahoo, AltaVista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dot-com crash, and pulled off the largest and most talked-about initial public offering in the history of Silicon Valley." "But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest." "Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again. Battelle reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared Don't Be Evil to be its corporate motto."--BOOK JACKET.… (more)

» see all 2 descriptions

Quick Links

Swap Ebooks Audio
13 avail.
20 wanted
4 pay3 pay

Popular covers

Rating

Average: (3.71)
0.5
1 4
1.5 1
2 16
2.5 4
3 62
3.5 16
4 105
4.5 10
5 42

Audible.com

Two editions of this book were published by Audible.com.

See editions

Is this you?

Become a LibraryThing Author.

 

Help/FAQs | About | Privacy/Terms | Blog | Contact | LibraryThing.com | APIs | WikiThing | Common Knowledge | Legacy Libraries | 81,833,403 books!