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The Springboard: How Storytelling Ignites…
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The Springboard: How Storytelling Ignites Action in Knowledge-Era…

by Stephen Denning

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Death to PowerPoint! Program Director from the World Bank learns that giving people lots of information and showing them lots of charts communicates very little (if communcation effectiveness is measured by effected change). Whereas a 29-word story provides the pivot point that begins a cultural change across a very conservative organization. A little laboured, and sometimes over-written, the book itself is a useful story for Change and Knowledge Managers everywhere - if only to give credibility to right-brained, creative management. ( )
  Parthurbook | Feb 20, 2010 |
Great illustration of the power of small, tight stories to catalyze organizational change. ( )
  DaveShearon | Jun 19, 2008 |
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Amazon.com Product Description (ISBN 0750673559, Paperback)

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.



Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.



* Provides innovative and powerful tools which can effect organizational change
* Helps organizations share knowledge critical to success in the information economy
* First book on a major emerging trend in organizational change and K.M.

(retrieved from Amazon Mon, 30 Sep 2013 13:52:46 -0400)

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