The Ego Boom: Why the World Really Does Revolve Around You (edition 2009)

Maich starts off with insights on social media and personal branding possibilties available at the time of writing. However, little else maintained this reader's interest and the overly repetitive nature and book strucutre made finishing the book a borigin literary duty. The book makes some interesting references to other works and individuals which gives it an extra 1/2 rating. ( )