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Understanding Global Cultures: Metaphorical…
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Understanding Global Cultures: Metaphorical Journeys through 23 Nations

by Martin J. Gannon

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Amazon.com Product Description (ISBN 0761913297, Paperback)

This book, a best-seller in its first edition, uses cultural metaphors to help students and managers understand, describe, and compare national cultures. In adding countries covered, the author introduces new conceptual frameworks for classifying cultures based on the works of Triandis, Fiske, and Huntington. These frameworks support students as they develop an increased awareness of various cultures and begin the challenging process of integrating cultural and economic perspectives.

New nations in the edition include:

Thailand Saudi Arabia Brazil Poland Korea Malaysia Mexico Portugal

(retrieved from Amazon Thu, 12 Mar 2015 18:21:34 -0400)

(see all 3 descriptions)

From the Publisher: In Understanding Global Cultures, Fourth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The fully updated Fourth Edition continues to emphasize that metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. This new edition includes a new part structure, three completely new chapters, and major revisions to chapters on American football, Russian ballet, and the Israeli kibbutz. New and Continuing Features: Emphasizes clusters of national cultures and variations within each cluster, as well as both topic-oriented (authority-ranking cultures, market-pricing cultures, etc.) and cluster-focused descriptions. Includes three new parts: India, Shiva, and Diversity; Scandinavian Egalitarian Cultures (Sweden, Denmark, and Finland); and Other Egalitarian Cultures (including Canada and Germany). Provides three completely new chapters: Finnish Sauna, Kaleidoscopic India and Diversity, and a final integrative summary chapter. Integrates chapters through the frameworks of the GLOBE study, the Hofstede study, Hall, and Kluckholn and Strodbeck. Highlights religious and ethnic diversity throughout.… (more)

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