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A Clear Eye for Branding
by Tom Asacker
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Amazon.com Product Description (ISBN 097252908X, Paperback)A Clear Eye for Branding uses a conversational mode to help you understand how customers bring their own meaning to your brand and how the brand must constantly meet the customers' expectations in order to stay in its prime. You will see branding in new, clear ways with a renewed energy to put everyone in your organization from top to bottom, on the same path to supporting the brand.
(retrieved from Amazon Thu, 12 Mar 2015 18:23:34 -0400)
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