Amazon.com (ISBN 0743225937, Paperback)

Precious few of us--and that includes Hall of Fame achievers like J. Paul Getty and Bill Gates--ever travel a straight line to the winner's circle. Whoever Makes the Most Mistakes Wins, by Richard Farson and Ralph Keyes, builds on this basic assumption to suggest that some failures may not only be inevitable on our road to success, but might actually help us attain it. In earlier books, Farson (Management of the Absurd) and Keyes (Chancing It) wrote separately about risk taking and reexamining assumptions. Here, they jointly proclaim that in the age of Oprah it might truly be counterproductive to accept the traditional meaning of business yin and yang. "Relying on conventional, outmoded ideas about success and failure stands in the way of your ability to innovate, compete and stay ahead of the curve in a changing economy," they write. While slim, their book goes on to make a compelling case for "managing in the postfailure era" by supporting the type of traditionally discouraged behavior that resulted in breakthrough creativity over the years at firms like 3M, Monsanto, and Apple. Since crises, setbacks, and adversity help shape and advance our lives, the authors argue, why can't enlightened managers also turn them into forward movement in the workplace? Contrarian food for thought. --Howard Rothman