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Loading... Marketing Research: A Problem-Solving Approachby Seymour Sudman
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This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a marketing research project, from the intial formation of the research questions to the final presentation of the project. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.83Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |