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The Plain English Approach to Business…
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The Plain English Approach to Business Writing

by Edward P. Bailey Jr.

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Amazon.com Amazon.com Review (ISBN 0195115651, Paperback)

Memos, letters, reports--for a business world supposedly going paperless, we're writing quite a lot these days. Nonetheless, argues business communications professor Edward P. Bailey Jr., reliance on industry terminology and "business-ese" is ruining many of these attempts to exchange information. His practical guide to reversing that unfortunate situation, The Plain English Approach to Business Writing, shows how to "write as you would talk," which he contends is actually easier than penning convoluted sentences filled with obscure jargon. A basic overview of organization and layout (including typefaces, headings, and graphics) is provided along with advice on proper constructions and style.

(retrieved from Amazon Thu, 12 Mar 2015 18:01:53 -0400)

Bailey's approach is surprisingly straightforward: just write as you would talk. Plain English is not only easier to read, it's also easier to write. And it's so effective that many large organizations are endorsing, if not demanding, its use in the workplace. Pithy and entertaining, Bailey clearly lays out the dos and don'ts of plain English, illustrating them with examples drawn from such sources as business documents, technical manuals, trade publications, and the works of such writers as Russell Baker and John D. MacDonald. From the basics to the fine tuning, he offers practical advice on clarity, precision, organization, layout, and a host of other topics. This is a book that can be read in an hour - and used for the rest of your life.… (more)

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