Well written with the exception of a weird word choice on page 141. Like, if you are thinking 'damn I am going to rape this beach' maybe don't do it. Whatever you think you are doing, don't do it.

The first roughly fifteen chapters are a general, but reasonable, history of Polaroid development as a technology and a company. The tone shifts at this point, and I realized near the end that this was likely because we entered the time period where the author, an advertiser, worked at Polaroid. All of a sudden every vignette is viewed through the lens of advertising and presentation. I found this part of the book, which is more than half of the page count, to be less compelling than the first half with the exception of chapter 21 which dealt with Polaroid's involvement with South African apartheid. ( )