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Loading... The Twitter Bookby Tim O'Reilly
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will love Sign up for LibraryThing to find out whether you'll like this book. Better advice than I had expected, although of course it is outdated almost as soon as it was printed. Something here for almost everyone, from beginner to power user. Advanced power user, maybe not. Would love to see the accompanying website updated regularly with new suggestions. (  ) Jaie22 | Aug 31, 2009 |  This is a great little book. I'm new to Twitter so I found everything in the book really interesting and helpful. I'm no longer hesitant to tweet. After all, my messages will be seen at most for about five minutes. The book is well organized, comprehensive, pretty (love the colors and the birds) and fun (the writing allows for newbies to make mistakes). This is a book I'm hanging on to. It'll be a good reference because it has other links I'll probably find useful the more familiar I become with Twitter. ( ) SqueakyChu | Aug 24, 2009 | Recently, I purchased The Twitter Book by Tim O'Reilly and Sarah Milstein. It is a must purchase for any one thinking about using Twitter or anyone already using Twitter. It is full of lots of great tips and suggestions on using Twitter. I learned a lot from it. I was going to write a long review of the book but others have already done that. I purchased the print version and the e-book version. So far, it is the only book where I have done that. I have been reading the e-book on a two monitor set up with the book on one screen and my web browser in the other. Go out and buy it from O'Reilly. ( ) BillDrew | Jun 9, 2009 |  no reviews | add a review
Amazon.com Amazon.com Review (ISBN 0596802811, Paperback)This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter's 140-character messages as a serious--and effective--way to boost your business. Co-written by Tim O'Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that's packed with helpful examples and clear explanations. Twitter Tips 1. Even if you use Twitter primarily to post information that’s not directly about your company, you can—and should—use it to sometimes link back to your own site or blog. Many companies find that Twitter can become a top referrer to their sites, so avail yourself of that benefit—just do it in a smart way. The key is to frame the link in a way that’s interesting to your Twitter followers. So instead of saying, “New Blog Post: Mundane Headline, http://yourblog.com,” try something like the examples here, each of which links back to the Bigelow Tea blog.  2. If you’re looking to get the most out of Twitter, don’t fall into the trap of posting an RSS feed of headlines from your site or blog. Although there are services that will automate such a connection for you, they simply help you create an impersonal account that duplicates the main feature of an RSS reader. Why bother? Four Important Things to Search For If you want really useful search results from Twitter, you have to spend some time playing with the advanced search options to figure out the relevant terms and topics people are talking about. Here are four topics to get you started: 1. Your name. It may be known as a “vanity search,” but keeping an eye on what people say about you is a smart idea. (Don’t forget that putting quotes around your name can help refine the results. Search for “Jane Doe” instead of Jane Doe.) 2. Your Twitter account name. Don’t miss messages to or about you. 3. Your company, brand or product. Peek into the minds of customers, competitors, journalists and other key constituents. If you’re a local business, use the advanced search “Location” option to narrow down results. Also, if your company name is common, use the minus sign to weed out inappropriate results. For instance, if you work for Kaiser Permanente, search for Kaiser -Chiefs to make sure messages about the band don’t overwhelm your results. (Here, a targeted search yields some relevant results.) 4. Your competitors. Get market intel and ideas. (retrieved from Amazon Wed, 01 Jul 2009 01:51:24 -0400) The first test round has been closed. Visit the Open Shelves Classification group for details. |
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