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Loading... Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace…by Seth Godin
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will love Sign up for LibraryThing to find out whether you'll like this book. I think this is a solid Godin book. His insight is always beneficial to me. The insight on Corporate evolution is very interesting. I recommend. (  ) markdeo | Apr 9, 2009 |  My first out-and-out business/self-improvement book. I like Seth Godin's enthusiasm. He talks about the same books and authors that I've been reading lately, and its good to hear some practical applications of their writing. (  ) dvf1976 | Apr 23, 2008 | "Some Questions: Why is Charles Darwin writing the foreword for a business book? Am I going to get laid off? When is everything going to get back to normal? Why is there a little z on the bottom of this guy's resume? If management is so smart, why do so many of the most-admired companies soon get into trouble? Is the new economy gone forever? Does work have to be this stressful? What's the next big thing? Does it matter? Why do human beings have such big brains? Is there an alternative to reengineering again? If firing just one person could save my company from big layoffs later, why don't we do it? Do some companies deserve to die?" rajendran | Jun 25, 2006 | Very entertaining. Good insight into evolutionary biology. Learn to focus on the small changes. I recommend. ( ) markdeo | Dec 31, 1969 |  no reviews | add a review
Amazon.com (ISBN 0743225716, Hardcover)In Survival Is Not Enough, former Yahoo executive and author of Permission Marketing Seth Godin turns his attention to the predominant issue facing all business today: change. Godin takes the perspective of an evolutionary biologist, borrowing ideas from the likes of Richard Dawkins, Jared Diamond, and Matt Ridley to formulate his own prescription for business survival, a concept he calls "zooming," which he defines as "stretching your limits without threatening your foundation." The result is a wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction, and their company's prospects would do well to consider. --Harry C. Edwards(retrieved from Amazon Fri, 24 Apr 2009 07:58:02 -0400) The first test round has been closed. Visit the Open Shelves Classification group for details. |
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