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Startup: A Silicon Valley Adventure (1994)

by Jerry Kaplan

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285391,935 (3.72)None
Jerry Kaplan had a dream: he would redefine the known universe (and get very rich) by creating a new kind of computer. All he needed was sixty million dollars, a few hundred employees, a maniacal belief in his ability to win the Silicon Valley startup game. Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for his revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates and John Sculley. And no one -- including Kaplan himself -- is spared his sharp wit and o… (more)
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It's a pity Jerry Kaplan spent so much time trying to be a businessman because this is a very good book and he could have written more of them, though perhaps he had only his own story in him. I have some fact-checking niggles about the part of industry history I saw firsthand, but believe he got the important psychogical things right. Also contains a very affecting feline deathbed scene.
  athenasowl | Aug 2, 2011 |
Possib ly a howto do it book for entrepreneurs. In any case this is an interesting, a bit cynical story ( )
1 vote carterchristian1 | Jul 3, 2011 |
I finished Startup: A Silicon Valley Adventure a few days ago. Even being a kind of ‘old’ book (most of the technology advance they were trying to do sounds prehistoric a decade after) the problems, solutions and conclusions have the same validity today.

The style of Jerry Kaplan is very easy to read, and the whole story is coming from the battlefield, just as I like with computer books. My highlighted take away: work with people and companies that have things in common and really want to work with you. Since he mentioned their contract with IBM I was asking myself ‘why in hell did they do that?’ ( )
2 vote eduardoshanahan | Aug 6, 2008 |
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Jerry Kaplan had a dream: he would redefine the known universe (and get very rich) by creating a new kind of computer. All he needed was sixty million dollars, a few hundred employees, a maniacal belief in his ability to win the Silicon Valley startup game. Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for his revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates and John Sculley. And no one -- including Kaplan himself -- is spared his sharp wit and o

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