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Startup: A Silicon Valley Adventure by Jerry…
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Startup: A Silicon Valley Adventure (1994)

by Jerry Kaplan

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It's a pity Jerry Kaplan spent so much time trying to be a businessman because this is a very good book and he could have written more of them, though perhaps he had only his own story in him. I have some fact-checking niggles about the part of industry history I saw firsthand, but believe he got the important psychogical things right. Also contains a very affecting feline deathbed scene.
  athenasowl | Aug 2, 2011 |
Possib ly a howto do it book for entrepreneurs. In any case this is an interesting, a bit cynical story ( )
  carterchristian1 | Jul 3, 2011 |
I finished Startup: A Silicon Valley Adventure a few days ago. Even being a kind of ‘old’ book (most of the technology advance they were trying to do sounds prehistoric a decade after) the problems, solutions and conclusions have the same validity today.

The style of Jerry Kaplan is very easy to read, and the whole story is coming from the battlefield, just as I like with computer books. My highlighted take away: work with people and companies that have things in common and really want to work with you. Since he mentioned their contract with IBM I was asking myself ‘why in hell did they do that?’ ( )
1 vote eduardoshanahan | Aug 6, 2008 |
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Amazon.com Amazon.com Review (ISBN 0140257314, Paperback)

The founder of the visionary, yet doomed, GO Corporation kept notes throughout his years at the helm, thinking that one day he would produce a book. It shows. This is a vivid and lively rise-and-fall account of a company born to create a pen-based computer. It begins on a corporate jet with the author and fellow industry visionary Mitchell Kapor, founder of Lotus, sharing a vision of pen computing. From there, Startup quickly leaps to the day-to-day challenges of hiring staff, constantly reassessing and readjusting goals, and coping with the stress of endless rounds of venture capital funding. That Kaplan, in his first attempt at running a company, battles with the top forces at Microsoft, IBM, and other industry giants to bring the idea to market, only makes the story more compelling. His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. This is a real David and Goliath tale. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really works within a small startup, read this book!

(retrieved from Amazon Mon, 30 Sep 2013 13:54:23 -0400)

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