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Loading... Trust Agents: Using the Web to Build Influence, Improve Reputation, and…by Chris Brogan
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will love Sign up for LibraryThing to find out whether you'll like this book.  rutherford | Oct 7, 2009 |   no reviews | add a review
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How to tap the power of social software and networks to build your business
In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.
The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations,, those who traffic in it are "trust agents," the key people your business needs on its side. Delivers actionable steps and case studies that show how social media can positively impact your business Written by authors with over ten years of online media experience Shows you how to build and wield influence online to benefit your brand Combines high-level theory with practical step-by-step guidance
If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.
(retrieved from Amazon Fri, 26 Jun 2009 09:38:28 -0400)
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It is sage advice indeed – and I ripped through this in a few days, coming away with some great suggestions on how to increase trust. Chris Brogan has an authentic voice in this area – having established a successful blog and social network, as well as putting his money where his mouth is – he is even open to giving the book away for charities and non profits.
The book proposes that it will help you drive sales, get hired without a resume or just make your business more awesome than the others. At the very least, it will be a disruptive influence in your current working styles, and that is never a bad thing
I wouldn’t disagree with any of that – I am confident this book will help you develop any relationship you have, beyond business. (