A reliable and systematic way to be creative? Sounds oxymoronic but I think it is not.

When I posed this problem to myself I came up with this: make a list of ten recent technology breakthroughs and put them on both the horizontal and vertical sides of a matrix. At each cell (off the diagonal) try to think of a way they can interact. You just went from ten to ninety possibilities. The basis for coming up with something new is growing explosively.

This book has the wrong title. The brilliance is in your combination of ideas - on their own they may be ordinary. We are talking about brilliant borrowing. ( )