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Borrowing Brilliance: The Six Steps to…

Borrowing Brilliance: The Six Steps to Business Innovation by Building on…

by David Kord Murray

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This audio delivers on its title. It explores originality and gives a systematic ways to create new ideas. His main point is that innovation comes about by combining what is already known in a unique way. One of the best audio's I have listened to this year and one I plan to listen to again. ( )
  GShuk | Dec 31, 2012 |
A good dose of reality around innovation ( )
  simbacat | Oct 12, 2010 |
A reliable and systematic way to be creative? Sounds oxymoronic but I think it is not.

When I posed this problem to myself I came up with this: make a list of ten recent technology breakthroughs and put them on both the horizontal and vertical sides of a matrix. At each cell (off the diagonal) try to think of a way they can interact. You just went from ten to ninety possibilities. The basis for coming up with something new is growing explosively.

This book has the wrong title. The brilliance is in your combination of ideas - on their own they may be ordinary. We are talking about brilliant borrowing. ( )
  johnclaydon | Oct 13, 2009 |
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In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process. Murray explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of existing ideas.… (more)

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