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Loading... Understanding Media (1964)by Marshall McLuhan
None. Rated: F (  )  jmcdbooks | Jan 29, 2013 |  Originally published in 1964, Understanding Media: The Extensions of Man launched Marshall McLuhan onto the world stage, and saw him become one of the most public intellectuals of all time. In this daring text, Marshall McLuhan takes interpretation to new heights, exploring the implications of technologies like radio and television, telephone and telegraph, games, clothing and money - all media of communication impacting the social order. What McLuhan actually challenges us to do is to plunge with him into what he calls "the creative process of knowing". brockportcelt | Jun 6, 2012 | The first to show the historical development of media. lisahistory | Apr 9, 2012 | The medium is the message - this is where that comes from. mdstarr | Sep 11, 2011 | McLuhan has a reputation for being difficult to understand. I think those of us who grew up in the last decades of the 20th century may find it less so, if only because his ideas informed so much of the technology we grew up with. That being said, there are many passages of the book that will require a second or third pass before they make sense. (  ) TeeMcp | Feb 9, 2011 | no reviews | add a review
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with a new introduction by Lewis H. Lapham This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
(retrieved from Amazon Thu, 03 Jan 2013 11:35:30 -0500)
Explores what communications are and how they affect mankind.
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