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Understanding Media: The Extensions of Man…

Understanding Media: The Extensions of Man (original 1964; edition 1994)

by Marshall McLuhan

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2,198164,292 (3.82)14
Title:Understanding Media: The Extensions of Man
Authors:Marshall McLuhan
Info:The MIT Press (1994), Edition: Reprint, Paperback

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Understanding Media by Marshall McLuhan (1964)



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» See also 14 mentions

English (13)  Italian (2)  Spanish (1)  All languages (16)
Showing 1-5 of 13 (next | show all)
Original and urgent warning of mass media's effects. ( )
  jasoncomely | Dec 28, 2017 |
One of the most important books of the time.

  gmicksmith | Jan 29, 2017 |
Rated: F ( )
  jmcdbooks | Jan 29, 2013 |
Originally published in 1964, Understanding Media: The Extensions of Man launched Marshall McLuhan onto the world stage, and saw him become one of the most public intellectuals of all time. In this daring text, Marshall McLuhan takes interpretation to new heights, exploring the implications of technologies like radio and television, telephone and telegraph, games, clothing and money - all media of communication impacting the social order. What McLuhan actually challenges us to do is to plunge with him into what he calls "the creative process of knowing".
  brockportcelt | Jun 6, 2012 |
The first to show the historical development of media.
  lisahistory | Apr 9, 2012 |
Showing 1-5 of 13 (next | show all)
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Author nameRoleType of authorWork?Status
Marshall McLuhanprimary authorall editionscalculated
Lapham, Lewis H.Introductionsecondary authorsome editionsconfirmed
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In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message.
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Kada je Marshall McLuhan daleke 1964. govorio o svijetu kao globalnom selu i o tome da je sam medij poruka, nitko nije mogao sa sigurnošću predvidjeti da ćemo živjeti na planetu koji ovisi o informacijama - nitko, osim njega samoga.

"Razumijevanje medija" napisano je 20 godina prije osobnih računala i 30 godina prije interneta. No on je već tada tvrdio da mediji donose kraj čovječanstva kakvo smo poznavali i da ćemo morati iznova promisliti društvo u kojem živimo. Danas se njegove teze potvrđuju na svakom koraku, u svim medijima i u svakom kutku svijeta.

Za jedne genijalan i prorok, za druge pop star i kvazi znanstvenik, često tituliran kao osnivač suvremene teorije medija, Marshall McLuhan umro je posljednjeg dana 1980., u osvit digitalnog doba, ali ono što je u nasljeđe ostavio živi intenzivno i danas. McLuhana konzumiramo svakodnevno, a da toga nismo ni svjesni: globalno selo i medij kao poruka samo su neke od njegovih sintagmi koje su se uvukle u svakodnevni govor i zatrle trag svoga tvorca, postavši same svojom porukom
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Amazon.com Product Description (ISBN 0262631598, Paperback)

with a new introduction by Lewis H. Lapham This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

(retrieved from Amazon Thu, 12 Mar 2015 18:13:21 -0400)

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Explores what communications are and how they affect mankind.

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