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Loading... The Innovator's Solution: Creating and Sustaining Successful Growthby Clayton M. Christensen
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will love Sign up for LibraryThing to find out whether you'll like this book. This appears to offer significant explanatory power relative to other theories, as well as direct leverage for any firm to consider. Since the underlying factors are generally not quantifiable, it's likely that many relevant firms and leaders will miss it. (  ) jpsnow | Apr 27, 2008 |  I have read this book so often that it is falling apart! Seriously, the important discovery was the concept of "jobs to be done" categorizing innovation discovery. I have used this concept to widen my view to experiment with new ideas at my own work (Telecommunications). Mr. Christensen has a company web site with additional information and works in progress. www.innosight.com ( ) slpaine | Feb 23, 2008 | I have just been reading Clay Christensen's "The Innovator's Solution" (follow up the "The Innovator's Dilemna"), in which the author makes some telling points. One of the most interesting is his discussion of how you form a good theory about management. To him, the key is to categorize the observations or phenomena you make correctly and he chides consultants for advising the same soltion that has worked for a few excellent companies (since it is very rare that many companies are in exactly the same circumstances). Unless you have exhausted the circumstances of when and where the solution won't work, you haveb't got a complete theory and can't describe what is truly happening. Unfortunately, this mistake happens all the time in agencies and consultancies. We glibly cite Starbucks, Nike etc. as paragons of great advertising and proscribe them as solutions. But to few of us really understand why things worked when they did (except for thos on the client side or who worked on the business). This is the problem with the whole concept of best practices - best for what when. Incidentally, Christensen uses a similar argument to take on segmentation in a riff that is similar to previous articles in Nilewide. He criticizes segmentation on attributes (of products or people) because the mathematics involved only look at the correlation between attributes and outcomes. Applying his argument, we need to segment on the circumstances of the job customers want a product to fulfill (emotional, functional, personal) vs focusing on the product or person. Circumstancial marketing was used by Sony's Akio Morita to drive that company's innovation ro disrupt the market (e.g. Targeting cheap portable radios at teens in the 1960's because any music was better than none). When Morita left, Sony stopped doing this and they haven't really had a disruptive innovation since ( e.g. PSP was a late market entrant vs a first) planningoutsidein | Aug 29, 2006 |  no reviews | add a review
Amazon.com Product Description (ISBN 1578518520, Hardcover)In the worldwide bestseller The Innovator's Dilemma, Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do-focus on pleasing their most profitable customers-leaders were paving the way for their own demise. How? By ignoring "disruptive technologies"-new, cheaper innovations that initially target small customer segments but evolve to displace the reigning product. Now, Christensen and coauthor Michael E. Raynor cut the Gordian knot of the "innovator's dilemma" with The Innovator's Solution. This groundbreaking book reveals that innovation is not as unpredictable as most managers have come to believe. While the outcomes of past innovations seem random, the process by which innovations are packaged and shaped within companies is very predictable. By understanding and managing the forces that influence this process, companies can shape high-octane business plans that create truly disruptive growth. Drawing on years of in-depth research and using new theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovations, and show managers how to tailor their strategies to the changing circumstances of a dynamic world.
Comprehensive yet practical, The Innovator's Solution is an actionable prescription for innovation-driven, profitable growth. "A good business book makes managers stop and think. A great business book teaches managers how to stop and think. This is a great book. It is hard to imagine an executive team that would not benefit from devoting an entire day to discussing it." -Geoffrey Moore, Chairman and Founder, TCG Advisors, and author, Crossing the Chasm and Living on the Fault Line "In The Innovator's Solution, Christensen and Raynor address the holy grail of all organizations: how to generate growth and sustain it over long periods. Avoiding the temptation to provide simplistic formulas, they guide the reader through carefully constructed frameworks that teach how to think about the issues that limit-and provide-growth to organizations." -Dr. Andrew S. Grove, Chairman of the Board, Intel "Christensen and Raynor have done a superb job of creating a framework for helping to understand the industry dynamics and for planning your own growth alternatives." -Pekka Ala-Pietilä, President, Nokia Corporation "Singapore, as a small nation, needs to be innovative and sensitive to disruptive changes more than other countries. Christensen and Raynor have provided an excellent framework to reduce the randomness of the innovation process. This framework will help in our effort to nurture an environment conducive for enterprises to create and capitalize on disruptive innovations." -Teo Ming Kian, Chairman, Singapore Economic Development Board "The Innovator's Solution goes directly to the heart of why large companies have failed to sustain innovation. Christensen and Raynor have a deep insight into the challenges that innovative companies face, and they propose practical, realistic solutions to the dilemmas of innovation. This book will be extremely useful to all managers who are committed to using innovation to sustain their growth." -Bill George, former Chairman and CEO, Medtronic, Inc. (retrieved from Amazon Fri, 24 Apr 2009 07:58:23 -0400) The first test round has been closed. Visit the Open Shelves Classification group for details. |
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