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Air Transportation: A Management Perspective
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Amazon.com Product Description (ISBN 0754671712, Paperback)Now in its Sixth Edition, "Air Transportation" by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management.In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Sixth Edition contains updated material on airline passenger marketing, labor relations, financing and heightened security precautions.Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly. "Air Transportation" is suitable for almost all aviation programs that feature business and management. Its accessible structure and style make it highly suitable for modular courses and distance learning programmes, or for self-directed study and continuing personal professional development.
(retrieved from Amazon Mon, 30 Sep 2013 14:18:25 -0400)
The sixth edition of Air Transportation: A Management Perspective provides a solid foundation of current practices in air transportation management combined with an extensive historical overview. The book uses past and present trends to forecast future challenges the industry may face, encouraging the reader to really think about the decisions a manager implements. Updated topics include airline passenger marketing, labor relations, financing and heightened security precautions.
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