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"Digital 3D Design" offers comprehensive coverage of digital 3D design for the business, advertising, manufacturing, visualization, and entertainment industries. It acts as a comprehensive introduction for newcomers to the field, explaining the major concepts while avoiding technical jargon or heavy, software-specific information. Instead of focusing specifically on technology, this book goes into the subject from the viewpoint of the professional or student designer. It introduces the hardware and software that 3D designers need to consider, then runs through the fundamentals of working in 3D. An exploration of 3D techniques common to most 3D applications follows, with practical examples and step-by-step tutorials. The book also showcases 3D work by the author and other prominent 3D artists. The emphasis is on the results and the techniques needed to achieve them, rather than on features for features' sake. It also takes a more holistic approach to 3D, covering the whole of the field rather than any one segment.