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Web Analytics 2.0: The Art of Online…
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Web Analytics 2.0: The Art of Online Accountability and Science of…

by Avinash Kaushik

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É um bom livro! ( )
  isabelrosas | Dec 13, 2011 |
Gostei muito ( )
  filipa2015 | Dec 13, 2011 |
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  morais2011 | Dec 13, 2011 |
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Amazon.com Product Description (ISBN 0470529393, Paperback)

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

(retrieved from Amazon Mon, 30 Sep 2013 13:25:28 -0400)

"Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!"--Resource description page.… (more)

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