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Switch: How to Change Things When Change Is…

Switch: How to Change Things When Change Is Hard (2010)

by Chip Heath, Dan Heath

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Terrific book about making changes both in yourself and for a group. One of my favorite nonfiction titles. ( )
  INorris | Apr 20, 2015 |
I think this book oversimplifies the often painfully complex decision-making process. The authors' method of providing stories to illustrate their concepts didn't always win me over to their way of thinking. I'm not sure how helpful it will be to me, but I enjoyed reading it anyway. ( )
  wishanem | Jan 27, 2015 |
A tricky little book. I really appreciated how they tried to incorporate social, business, and personal change throughout the book and the examples/case studies were very interesting. ( )
  janeycanuck | Jul 27, 2014 |
The Heath brothers first best-seller mixed solid science with great storytelling to help readers develop ideas that were 'Made to Stick.' In their second book 'Switch,' Chip and Dan use a similar approach to show us how to effectively drive innovation and change through barriers and resistance. They offer case study clinics, practical tools and a step by step approach broken into three main parts: 1) Direct the rider, 2) Motivate the elephant and 3) Shape the path.
  newtonco | Jun 23, 2014 |
So far I'm really enjoying this book, it's fascinating... ( )
  librarymary09 | May 24, 2014 |
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Author nameRoleType of authorWork?Status
Chip Heathprimary authorall editionsconfirmed
Heath, Danmain authorall editionsconfirmed
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From Publishers Weekly: The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be swimsuit-season ready and the self that acquiesces to another slice of cake anyway. The trick is to find the balance between our powerful drives and our reason. The authors' lessons are backed up by anecdotes that deal with such things as new methods used to reform abusive parents, the revitalization of a dying South Dakota town, and the rebranding of megastore Target. Through these lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut.
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In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.… (more)

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