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Switch: How to Change Things When Change Is…

Switch: How to Change Things When Change Is Hard (2010)

by Chip Heath, Dan Heath (Author)

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The Heath brothers first best-seller mixed solid science with great storytelling to help readers develop ideas that were 'Made to Stick.' In their second book 'Switch,' Chip and Dan use a similar approach to show us how to effectively drive innovation and change through barriers and resistance. They offer case study clinics, practical tools and a step by step approach broken into three main parts: 1) Direct the rider, 2) Motivate the elephant and 3) Shape the path.
  newtonco | Jun 23, 2014 |
Terrific book about making changes both in yourself and for a group. One of my favorite nonfiction titles. ( )
  INorris | Jun 22, 2014 |
So far I'm really enjoying this book, it's fascinating... ( )
  librarymary09 | May 24, 2014 |
So far I'm really enjoying this book, it's fascinating... ( )
  librarymary09 | May 24, 2014 |
This is one of the best books I've read about change. Chip and Dan Heath provide a simple, but comprehensive framework for change management. We are controlled by both a rational mind (sometimes called the rider because we think it is in control) and an emotional mind (sometimes called the elephant because it is prone to galloping off despite the rider's wishes). Change management must play to both of these internal systems by "Directing the Rider" (providing a path for the rational mind to follow) and "Motivating the Elephant" (addressing the need to motivate the emotional mind). However, change management must also consider the environment in which the change is occurring by "Shaping the Path." The Heath brothers provide numerous specific techniques for achieving these three goals. The techniques are based on research evidence and illustrated by stories, showing that a book on change management must also address both the rational and emotional minds. I highly recommend this book to managers who are engaged in organizational change. Those of us who are trying to make personal changes will also find many helpful tips as well. ( )
  porch_reader | Apr 21, 2014 |
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Chip Heathprimary authorall editionsconfirmed
Heath, DanAuthormain authorall editionsconfirmed
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From Publishers Weekly: The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be swimsuit-season ready and the self that acquiesces to another slice of cake anyway. The trick is to find the balance between our powerful drives and our reason. The authors' lessons are backed up by anecdotes that deal with such things as new methods used to reform abusive parents, the revitalization of a dying South Dakota town, and the rebranding of megastore Target. Through these lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut.
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In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.… (more)

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