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Loading... Information Visualization: Perception for Designby Colin Ware
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Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? When we use software, access a website, or view business or scientific graphics, our understanding is greatly enhanced or impeded by the way the information is presented. This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide r No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)152.14Philosophy and Psychology Psychology Emotions And Senses Senses VisionLC ClassificationRatingAverage:
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Most computer graphics books teach how to make things that look cool. This book takes a different tact and discusses why things look cool in terms of the brain’s structure. Should you read this book, be ready for a heavy dose of neuroanatomy, cognition, and perception! It leaves its readers ready not just to make cool graphics but to address their graphics’ viewers “visual thinking.” In other words, it takes graphics to a psychological level.
This work is more accessible than Ware’s other textbook Information Visualization and could serve as a fitting tutorial towards a broader audience. Being a tome of basic research, this book addresses an audience as wide as it is varied. Graphic designers, scientists of visualization, psychologists of learning, and informaticians (like myself) can all glean insights into their craft from this work. Indeed, anyone who presents information that combines word and image can benefit – especially those using electronic images like PowerPoint slide decks. Also, it clarifies the pathways and processes by which humans gain knowledge from visual images. I find this stuff extraordinarily fascinating and am glad that Ware has spent time mastering these disciplines. ( )