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Reading Images: The Grammar of Visual Design…
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Reading Images: The Grammar of Visual Design (edition 1996)

by Gunther Kress

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1311208,299 (3.5)None
This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated third edition include: new material on diagrams and data visualization a new approach to the theory of 'modality' a discussion of how images and their uses have changed since the first edition examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games ideas on the future of visual communication. Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.… (more)
Member:readywater
Title:Reading Images: The Grammar of Visual Design
Authors:Gunther Kress
Info:Routledge (1996), Paperback, 304 pages
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Reading Images: The Grammar of Visual Design by Gunther Kress

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An okay intermediate-level manual of the semiotics of visuals and visual design. Imperfect, and full of a lot of what most people would call "theory gibberish." The most common punctuation is not a period or question, but quotes. A misuse of quotes, actually, in the attempt create categories. There's a lot to be said about examining images and determining whether they have an argument or whether their arguments are successful. There's value in determining whether visuals have prejudice in favor of dominant classes/castes. What strikes me about Kress and van Leeuwan is that they have useful ideas, but are borderline on clarity. For a student, it's somewhat appropriate. For someone outside academia or without any familiarity in semiotics, it might be puzzling and a snoozefest. Then again, it's a snoozefest for those with a working understanding of semiotics, too. ( )
  veranasi | Jan 17, 2014 |
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This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated third edition include: new material on diagrams and data visualization a new approach to the theory of 'modality' a discussion of how images and their uses have changed since the first edition examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games ideas on the future of visual communication. Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.

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