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Effective risk Communication : a…
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Effective risk Communication : a message-centered approach

by Timothy L. Sellnow

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Amazon.com Product Description (ISBN 0387797262, Hardcover)

The overlying purpose of this book is to construct a communication based approach to risk communication. In doing so, this book establishes a message-centered focus to risk communication. Section one of the book establishes definitions and parameters of risk communication, identifies the complex audience expectations for risk messages, and introduces a model of best practices for effective risk communication. In section two, the best practices are applied in four robust case studies. Section three includes chapters devoted to developing a mindful approach to risk communication, ethical considerations of risk communication, and a final chapter that discusses future developments of risk communication.

(retrieved from Amazon Mon, 30 Sep 2013 13:58:07 -0400)

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