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Loading... Priceless: The Myth of Fair Value (and How to Take Advantage of It) (original 2010; edition 2010)by William Poundstone
Work InformationPriceless: The Myth of Fair Value [And How to Take Advantage of It] by William Poundstone (2010)
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Prices are a collective hallucination. Here, author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. --From publisher description. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)338.52Social sciences Economics Production Microeconomics PricesLC ClassificationRatingAverage:
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Оригинальное название этой книги — «Бесценно: миф о справедливой стоимости (и как им злоупотреблять)», и читать о таких относительно честных практиках даже интереснее, чем о психологии. Например, об уловках в ценообразовании для выгодной продажи недвижимости. А умение применять антидот против ценового «якоря» пригодится во многих жизненных ситуациях, связанных с переговорами.