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Marketing planning : principles into…
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Marketing planning : principles into practice

by Marian Burk Wood

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Marian Burk Wood's in-depth knowledge of marketing planning is brought to life in this new book which offers a no-nonsense practical approach to the topic.
  MLJLibrary | May 1, 2018 |
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Amazon.com Product Description (ISBN 0273686798, Paperback)

This new text leads students step-by-step through the process of preparing a realistic, practical and effective marketing plan. Principles are presented in the context of application, with 24 cases (such as Ryanair, Ciba Speciality Chemicals, HSBC, Orange, Danone and Ducati) and dozens of Marketing in Action extended examples. Students can sharpen their marketing skills by studying the detailed sample marketing plan in Appendix 1 and gain hands-on experience in developing marketing plans using the Marketing Plan Pro software included with this text.

(retrieved from Amazon Thu, 12 Mar 2015 18:25:50 -0400)

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