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The Myth of Individualism: How Social Forces…
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The Myth of Individualism: How Social Forces Shape Our Lives

by Peter Callero

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Amazon.com Product Description (ISBN 0742599906, Paperback)

The Myth of Individualism offers a concise introduction to sociology and sociological thinking. This engaging supplemental text challenges the dominant belief that human behavior is the result of free choices made by autonomous actors. Drawing upon personal stories, historical events and sociological research, Callero shows how powerful social forces shape individual lives in subtle but compelling ways. Chapters examine the fundamental importance of cultural symbols, the pressures of group conformity, the influence of family, the impact of social class, the wide reach of global capitalism and the revolutionary potential of collective action. An organizing theme of the book is that humans are fundamentally social beings. Even parts of our life that we tend to think of as personal, such as identity, cognition, and emotion, are conditioned and structured by a web of intersecting social relationships. By acknowledging the limits of individual effort and control, we gain insight into our own lives and the lives of others. We also achieve a more informative outlook on enduring social problems and we begin the process of developing a sociological perspective.

(retrieved from Amazon Thu, 12 Mar 2015 18:08:21 -0400)

Despite some popular arguments to the Contrary, American¿?¿s are like people everywhere: naturally social, interdependent, and shaped by social forces. The Myth of Individualism offers a concise introduction to sociology and sociological thinking. Callero challenges the dominant belief that human behavior is the result of free choices made by autonomous actors. Drawing upon personal stories, historical events, and sociological research, Callero offers an informative outlook on enduring social problems that can help us begin the process of developing a sociological perspective. By acknowledging the limits of individual effort and control, we gain insight into our own lives and the lives of others. Callero engagingly examines the fundamental importance of cultural symbols, the pressures of group conformity, the influence of family, the impact of social class, the wide reach of global capitalism and the revolutionary potential of collective action. The second edition is updated throughout, including new examples from the recent financial crisis and the Arab Spring. It, also, includes a new chapter on the power of mass media and how media influences our lives. The Myth of Individualism is a must-read for anyone interested in how powerful social forces shape individual lives in subtle but compelling ways.… (more)

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