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Box Bottle Bag: The World's Best…
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Box Bottle Bag: The World's Best Package Designs from TheDieline.com

by Andrew Gibbs

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From the creator of the website blog "The Dieline", this book is 211 pages of images and sparse descriptions of what the author defines as the world's best packaging designs from his design blog website, and categorized into 6 categories: Luxe, Bold, Crisp, Charming, Casual, and Nostalgic. I had never visited the website before this evening so I sat back to enjoy the book and what it had to offer.

Flipping through the pages of the book it quickly became apparent that Gibbs appreciates some of the basic marketing principles that I have always believed in: clean lines, sharp focal point, keep the design under control from becoming 'too busy' unless being busy is key to the identity of the product (think Juicy Couture), etc. Some pretty designs and a number of products I had not heard of before - the focus here was global - made this book fun, and informative page flipping. I didn't always agree with Gibbs' choices of what design fit into what chapter category - Nostalgia was the only chapter that was, IMO, true and consistent with the theme - but did enjoy viewing some really interesting designs.

What the book had to offer, like I said, was eye candy. It wasn't quite as fascinating or riveting as I was expecting, but was still full of good ideas - and a couple of design ideas I thought were very good! - and a great way to unwind at the end of the workday. Also, you can't see it from the book cover image, but the "BOX BOTTLE BAG" on the book cover is actually a stencil cut out of the hard cover, showing the glimpses of the product montage that covers the inside first page of the book, which I thought was a nice finishing touch for a book on product design. ( )
1 vote lkernagh | May 28, 2011 |
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