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From Concept to Market
by Gary S. Lynn
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Amazon.com Product Description (ISBN 0471501255, Paperback)A complete guide to bringing your idea for a product or service to market. Shows you how to document your idea, start your own company, and write a business plan and get financing. Also explains the licensing and patenting processes, contract manufacturing, distribution, pricing, and marketing. Packed with examples to give a ``hands-on'' feel for how the new product innovation process really works, this book will be invaluable as a business primer for the new entrepreneur, or as a checklist for the veteran marketer.
(retrieved from Amazon Thu, 12 Mar 2015 18:19:14 -0400)
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