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Loading... The Reach of a Chefby Michael Ruhlman
(I don't know if they are substantively different, but this review refers to the paperback version - The Reach of a Chef: Professional Cooks in the Age of Celebrity) I enjoyed this book, but not as much as I expected to. As indicated by the title, the book addresses the changes in the culinary world that have taken place over the last 10 years or so - the rise of chef CEOs, chef "empires," and celebrity chefs. Ruhlman revisits the Culinary Institute of America (the other CIA) to see how culinary education has changed since he wrote his first book, The Soul of a Chef. He discusses the new kinds of people that are pursuing careers in food (lots more mid-career people who are transfers from things like investment banking), the professionalization of kitchens/culinary education, and the ways in which the school and instructors have changed due to new trends in cooking (the addition of more types of ethnic cuisines and the expectation of a deeper understanding of them, in particular) and new demands from the students. One thing that was sort of weird in this section was his discussion of sexual harassment and appropriate behaviors in the kitchen. There are times when he seems to long for a time when it was ok to make women feel uncomfortable in the food industry. Given that women are still really under-represented amongst the culinary elite, I found this a little bit offensive. There was a really ridiculous story about a woman working in a hotel-based restaurant who sued her employer for harassment, which he interpreted as "complaining" and since it's ok to fire a kitchen employee for "complaining", he fired her. All the hotel staff went on strike to protest her firing and Ruhlman actually comments that this forced hotel guests to carry their own bags (the horror!). He also discusses the rise of an entitlement mentality amongst students - the idea that because they are paying tuition, they deserve certain grades and are willing to complain to their parents in order to get them. I thought it was interesting to read about this trend within the context of culinary school, since I have also read about it in the context of other types of higher education. The next section of the book focuses on two American chefs working in two distinct idioms - Grant Achatz (of Chicago's Alinea fame) and Melissa Kelly (owner and chef of Primo, in Maine). Although he does not make the analogy, Achatz represents what was recently called the "masculine" style of cooking - molecular gastronomy - while Kelly represents the "feminine" style of cooking - high-end "real food" that comes from her own garden behind the restaurant. (This is not my distinction - it was recently raised by a newspaper food writer - see http://www.sfgate.com/cgi-bin/article... ) Though Kelly's food is probably what I want to eat, Achatz's food is what I want to read about. So the book really starts to drag once it gets to the Kelly chapter. However, it is really interesting to read about the challenges Kelly faces cooking out of her own garden, where she may find herself faced with a bumper crop of beans and no tomatoes. Restaurants that order all of their ingredients from suppliers can have whatever they want whenever they want - Kelly has to be creative. The Kelly section also highlights the financial difficulties involved in running even a popular, well-respected restaurant, which leads Kelly, despite her initial reservations, to eventually consent to establishing Primo outposts outside of Maine. This transitions nicely into the chapters on chef CEOs, chef "empires", and celebrity chefs, which I found to be the most interesting part of the book. (Strangely, I have the least to say about that portion!) I really enjoyed the section on Food TV, Rachel Ray and Emeril Lagasse. In this section, Ruhlman accomplishes the seemingly impossible - he actually increases my respect for Rachel Ray. Although I cannot stand her show and I find her ubiquity annoying, his anecdote about anchovies and her osso buco soup is hilarious. Her producers are discussing how to deal with the anchovies, which they feel might scare her core audience. During an off-camera discussion of the issue, Ray says "You can leave the anchovies out, but you'd be a dumb ass to do that." Later, while filming the show, she modifies her comment to something more perky and Rachel Ray-like. This cracked me up! Rachel Ray said "dumb ass!" Clearly my bar for respect is quite low-brow. Ruhlman's book concludes with a couple short pieces on two very high-end restaurants in NYC's Time Warner Center - Thomas Keller's Per Se and Masa Takayama's Masa - and then a general wrap-up of the current culinary scene. Overall, I enjoyed the book. It is a quick, light read - I should have stuck to my resolution to borrow it from the library because it is probably not a keeper. Although it focused a lot on high-end establishments, the sections on branding and FoodTV shows were the kind of thing that I was hoping to find in The United States of Arugula: How We Became a Gourmet Nation, but that was sadly missing. Whether you love them or hate them, I think it's undeniable that TV chefs like Rachel Ray and Emeril have really helped to bring new ingredients and a new standard of cooking (perhaps not a great one) to more Americans than high-end coastal restaurants. So I think it is very important to include their ilk in a study of contemporary American food culture. Oh, and the continual appearance of Anthony Bourdain throughout the book is hilarious! Wow, I apologize for the length of this review. I really got going here. |
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I am a college professor, and I found the section on the CIA especially interesting. The general culture of students appears to be similar in many different types of institutions. (