Amazon.com (ISBN 0226268802, Paperback)

Fuller, the publisher of The Chicago Tribune, is one of the more thoughtful and accomplished media executives in America, a throwback to the days when publishers were more than bean-counters in expensive suits. Besides being a former reporter, editorial writer, and editor, he holds a law degree and has authored five novels. This wake-up call for the beleaguered media comes down to a simple but too-often unspoken creed: the trade of journalism, Fuller argues, "does not exempt [the media] from the basic moral imperatives that guide all other human relationships."