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The Naked Consumer: How Our Private Lives…
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The Naked Consumer: How Our Private Lives Become Public Commodities

by Erik Larson

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» See also 3 mentions

The book is a bit dated with a 1992 copyright. The advent of Internet advertising has redefined targeted marketing campaigns and instant consumer trend analysis which is not touched upon in this edition. Technology advancements have played a major role in the continued development of this art form. ( )
  gurunate | Apr 20, 2008 |
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"Go on, girl! You'll never get a better chance to buy Jif at this price. *Carpe diem*, babe!"
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machines to understand what makes shoppers tick - and how, in the process, they've accelerated the blanding of America.

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