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Internet Marketing: a practical approach (edition 2009)

by Alan Charlesworth

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Title:Internet Marketing: a practical approach
Authors:Alan Charlesworth
Info:Routledge (2009), Edition: 1, Paperback, 384 pages
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Internet Marketing: a practical approach by Alan Charlesworth

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Amazon.com Product Description (ISBN 0750686847, Paperback)

Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.

Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations.

More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.



* Step-by-step student's guide to the implementation of online marketing tactics
* Creates a "virtual environment" through a series of case studies, based around a fictitious SME, including exercises throughout
* Turn theory into practice through exercises, checklists, further reading and web link references
* Unique, specific focus on marketing for the Internet

(retrieved from Amazon Thu, 12 Mar 2015 18:11:03 -0400)

This text not only addresses eMarketing strategy but all basic issues surrounding its implementation and use. Written accessibly and pragmatically, it offers a revolutionary set of learning tools. These include a series of fictional case studies, exercises, checklists, and much more.… (more)

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