Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

Internet Marketing: a practical approach by…

Internet Marketing: a practical approach (edition 2009)

by Alan Charlesworth

MembersReviewsPopularityAverage ratingConversations
Title:Internet Marketing: a practical approach
Authors:Alan Charlesworth
Info:Routledge (2009), Edition: 1, Paperback, 384 pages
Collections:Your library

Work details

Internet Marketing: a practical approach by Alan Charlesworth



Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

No reviews
no reviews | add a review
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
Important places
Important events
Related movies
Awards and honors
First words
Last words
Disambiguation notice
Publisher's editors
Publisher series
Original language

References to this work on external resources.

Wikipedia in English


Book description
Haiku summary

Amazon.com Product Description (ISBN 0750686847, Paperback)

Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.

Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations.

More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.

* Step-by-step student's guide to the implementation of online marketing tactics
* Creates a "virtual environment" through a series of case studies, based around a fictitious SME, including exercises throughout
* Turn theory into practice through exercises, checklists, further reading and web link references
* Unique, specific focus on marketing for the Internet

(retrieved from Amazon Thu, 12 Mar 2015 18:11:03 -0400)

This text not only addresses eMarketing strategy but all basic issues surrounding its implementation and use. Written accessibly and pragmatically, it offers a revolutionary set of learning tools. These include a series of fictional case studies, exercises, checklists, and much more.… (more)

(summary from another edition)

Quick Links

Swap Ebooks Audio

Popular covers


Average: No ratings.

Is this you?

Become a LibraryThing Author.


You are using the new servers! | About | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 117,935,459 books! | Top bar: Always visible