A Perfect Red (2005)

This book reminds me of an optical illusion that looks like one thing when you look at it one way, but looks like something totally different when viewed another way – think of the ubiquitous Escher posters... Viewed from one perspective, A Perfect Red is a quirky and witty, albeit highly selective, history of Western Civilization from 1500 to the present, with a special emphasis on the Spanish Empire. From another perspective, it is a 261-page history of the trade in a particular commodity that has no economic significance today but was marginally important 200 to 400 years ago.

The commodity in question is cochineal (Dactylopius coccus), a red dye prepared from the bodies of a kind of insect that attacks and lives in and on prickly pear cacti pads that grow in Mexico and the American Southwest. The Spanish conquistadors discovered that native Mexicans could dye clothing a brighter, more vivid red than any available in Europe. The dye was prepared by a painstaking labor-intensive process of scraping the bodies of the insects off the cacti. Cochineal became a valuable export for the Spanish Empire because other Europeans could not duplicate the intense red color it produced.

The insect that produces the dye is so small that in the days before good microscopes, Europeans (including the Spaniards) had no idea of the nature of the dye. Most of them thought it was a form of inorganic matter. The finished product was quite valuable and easy to transport, so it attracted many pirates. However, it was extremely difficult to produce anywhere but Mexico because the prickly pear cacti did not thrive in many other places and the live insects were very sensitive to cold. The Spanish maintained tight security on the production of the product and enforced severe penalties on anyone who attempted to break the crown’s monopoly.

The story of how the Spanish maintained their monopoly and how other Europeans tried to discover the secret of the dye is an interesting one that stretches from the 16th to the 18th centuries. In the process of telling a little story (the dye trade), the author's “back story” account encompasses the reigns and characters of Charles V and Phillip II, the Hapsburg Empire, the conquests of Mexico and Peru, and the continuing rivalries of Spain, England, Holland, and France. In this respect, the dye trade acts as a microcosm of a much broader European history, a conceit that Greenfield handles deftly.

However, the author’s technique of filtering the history of Western Europe through the lens of the red dye trade breaks down in the 19th century. Spain’s monopoly in cochineal persisted, but by then the country had declined significantly as it gradually lost its overseas empire and faced bankruptcy. Moreover, the German chemical industry developed synthetic dyes of comparable quality. I think Greenfield overstates her case when she attributes the rise of the whole German chemical industry to efforts to find a substitute for cochineal. And when she traces those efforts to the development of poisonous gas for World War I, the chain of causation is too diffuse to be credible.

So back to the optical illusion. When the book is viewed as political history seen as a partial function of the cochineal trade, it works pretty well from 1500 to about 1830, but then has nothing worthwhile to say. If viewed as merely a history of the trade in a particular red dye, it is no more significant than a history of the trade in copra or jute.

Evaluation: This is a good book for those who like niche knowledge, or who prefer history in more entertaining forms.

(JAB) ( )

An amazing account of the origin of the highly sought after red dye. I admit I had to read this for a class, but this book wasn't specifically assigned to me; I chose to read this for a book report because I saw the word "red" in it, and I didn't care what it was about as long it was about red (which is my favorite color if I didn't make it obvious). Anyway, I don't regret my decision one bit. My only regret is not buying a copy of the book (I borrowed the book from my university library) because it's just one of those books I want to pick up from my shelf and refer back to it. Plus, this book encourages interaction. Let me explain. The author does well in having the reader think about each chapter because she ends each one with questions. I often found myself grabbing my pencil to write some notes on my book (which I often do) but had to restrain myself this time because the copy I was reading wasn't mine.

The only qualms I have about this book is I felt like the author jumped around a lot, and I sometimes felt confused about the time period she was referring to, but that didn't detract from the book's enjoyment, so it's not a big deal. All in all, this is a highly interesting non-fiction book to read. I'm usually not into the non-fiction genre, but I sometimes felt like this particular book read like a novel at times because the author was not only giving a detailed account of the facts, but telling a story of many characters who were involved in the search for the perfect red. So what are you waiting for? Discover the origins of the color for yourself! ( )

The full review: http://membracid.wordpress.com/2009/03/30/book-review-a-perfect-red/

The short version: As an entomologist, I have always wanted someone to write this book! In addition to Elizabethan cloak and dagger intrigue, we also get empire, genocide, and alchemy in the search for riches in the New World. This is a book for artists, history buffs, and bug lovers alike. ( )

Greenfield’s history of the color red is about as thorough as one can get. She starts with a history of dyeing, then moves into the discovery of the cochineal, its proliferation and biology, and finally into a quick look into fashion and status. There are times when she seems unfocused and the chronology is disjointed, but each facet of this history has its own slant and requires a different timeline. This book has a little bit of everything—history, biology, chemistry, sociology. A quick and interesting read. ( )

an easily read history of the pursuit of a color. I thought it was going to be a history of cochineal but it was more than that - and less. The book has a nice flow to it and has the feel of a rather long essay than that of a book. As a history it is short with the actual pages of writing numbering around 250. The author never really tells the reader about the cochineal insects life cycle, so this is not a natural history, but it isn't really a history of the color red either. A nice pleasant read for an arm chair historian or naturalist. ( )