Building Strong Brands 168 copies, 3 reviews
Strategic Market Management 109 copies
Managing Brand Equity 107 copies, 1 review
Marketing Research 65 copies
Developing Business Strategies 47 copies
Advertising Management 31 copies
Spanning Silos: The New CMO Imperative 13 copies, 1 review
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Editor) 9 copies
Consumerism 3 copies
The Lure of Global Branding 1 copy
Construir marcas poderosas 1 copy
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