Moses "Moe" Asch, son of the famous writer Sholem Asch and his wife Mathilde Shapiro, was the founder of Asch Records. He later changed the name to Folkways Records, when the music format changed to LP recordings. He ran the label from 1948 until his death in 1986. Folkways was instrumental in bringing folk music into the American cultural mainstream. Some of America's greatest folk songs were originally recorded for, and originally published by Asch, including "This Land Is Your Land" by Woody Guthrie. Moe Asch sold many of his commercial recordings to Verve Records, but donated the culturally and ethnically important American records to the Smithsonian Institution.