Britt Beemer holds a BA from Northwest Missouri State University and has an MA from Indiana State University. He worked for Congressman Bill Scherle (R-IA) from 1966-1974. After his work with Congressman Scherle, he was a senior research analyst for the Heritage Foundation. He then began to manage and conduct 14 senatorial campaigns, which included exacting research and demanding strategic planning.
In 1979, Beemer founded America's Research Group, a full-service consumer behavior research and strategic marketing firm. Recognized nationally as a premier marketing strategist, he has gained wide acclaim for his work on how, when, and why consumers select their products and services. His client list represents America's top retailers, leading brands, and smaller entrepeneurial companies. His knowledge of consumer preferences increases monthly as ARG conducts thousands of new interviews.
His work has been cited in the media, including the Wall Street Journal
, the New York Times
, Investor's Business Daily, CNN, Fox News, Fox Business News
, and many others.
Britt Beemer's expertise covers each phase of survey research, including questionaire design, sample construction, and data analysis, but especially interpretation. He serves as the senior director of research at America's Research Group, where he prepares and presents each strategic marketing plan. [adapted from Already Gone
with Ken Ham (2009)]