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Jonah Berger (1)

Author of Contagious: Why Things Catch On

For other authors named Jonah Berger, see the disambiguation page.

4 Works 1,495 Members 43 Reviews 1 Favorited

About the Author

Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible show more Influence:The Hidden Forces That Shape Behavior. (Bowker Author Biography) show less

Works by Jonah Berger

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pollycallahan | 36 other reviews | Jul 1, 2023 |
This book was just okay. There are some interesting facts that could be shared at a party but overall, the book seemed superficial. It's nice to know about mimicry and some basic sociological trends, but the "why" of the behavior remains unanswered. There is a lot of descriptive research and survey analysis but I felt that the book stopped short of much indepth exploration.
I found it grammatically difficult to read since many sentences lacked either a noun or verb and the paragraphs were choppy.… (more)
 
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Kimberlyhi | 3 other reviews | Apr 15, 2023 |
So lightweight it is barely there. No analysis here,only stories. Takes minutes to read and then you are still hungry.
 
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PattyLee | 36 other reviews | Dec 14, 2021 |
the hidden force that shape behavior
 
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hackedkiara | 3 other reviews | Oct 19, 2021 |

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Works
4
Members
1,495
Popularity
#17,184
Rating
3.8
Reviews
43
ISBNs
61
Languages
8
Favorited
1

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