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3 Works 40 Members 28 Reviews

Works by Ann Carrington

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This review was written for LibraryThing Early Reviewers.
A reasonable introduction to trademark law for the non-lawyer. Ordinarily I recommend Nolo for this sort of thing, but if you want to focus just on trademark, this is a reasonable substitute. I wasn't thrilled with the discussion of defenses. Yes, the focus is on "trademark protection" -- but you can't protect your trademark if you can't adequately understand trademark defenses, such as trademark fair use. Otherwise, you end up with an overblown idea of what a trademark really gets you, and you get can into dangerous territory overclaiming or overdefending -- and thus overspending!

Hopefully this will be used to give an intro to someone who wants to know about TM, but isn't prepared to use it as a DIY guidebook for a serious trademark issue.

I received a copy of this book from LibraryThing Early Reviewers.
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lquilter | 9 other reviews | Dec 26, 2014 |
This review was written for LibraryThing Early Reviewers.
Although I would not claim that any of the information in the book is wrong, I can't recommend it. Perhaps as much as half the pages are taken up with boilerplate legal documents or images of forms--the sort of thing that would have been better included on a CD or distributed via a web site. The remainder of the book contains very general information, and it's not exactly entertaining. I would spend my money on a book from Nolo Press instead.
 
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szarka | 11 other reviews | Jul 18, 2014 |
This review was written for LibraryThing Early Reviewers.
As a reference book, this is a fine addition to any large interdisciplinary library, yet probably not the best general purpose reference book for small libraries. In fact, unless you have a specific interesting in corporate law, the book will probably not interest you. But if you are starting a business, or going into corporate law, I am sure this book will help you, if not in the short-term then probably in the middle to long-term.
 
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MoonBeamShadow | 11 other reviews | Apr 7, 2013 |
This review was written for LibraryThing Early Reviewers.
A very clear and consise book that would be very helpful to anyone needing help in writing a business plan. With this current economy more and more people will have to crerate their own future. This book would be quite helpful in explaining what is need to map out a plan for a new start-up business. The book includes in addition to business plans, operating plans and even fundraising strategies. The sample forms, agreements and checklists are also helpful. Nice book for someone that is not a financial expert.… (more)
 
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realbigcat | 5 other reviews | Nov 18, 2012 |

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3
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