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Over his career as an organizational consultant, relationship counselor, and hostage-negotiation trainer, Mark Goulston has found what works, consistently, to reach all kinds of people in any type of situation. What it comes down to is “Daring to Care” which is the mission of the global community Heartfelt Leadership that he co-founded.

In his latest book, REAL INFLUENCE, Dr. Goulston along with co-author Dr. John Ullmen have interviewed more than 100 influential people and distilled a 4 step model that they have in common. As he explains, “We are in a ‘post-selling/post-pushing’ world where most people can’t stand to either of these done to them and don’t enjoy when they have to do it to others.” He says, “There is a way to persuade without pushing and that is by positively influencing people, because influence can last a lifetime, whereas persuasion sometimes doesn’t even last until the end of a conversation.”

In REAL INFLUENCE you’ll discover the first step in Dr. Goulston’s and Dr. Ullmen’s model which is to “go for great outcomes.” That is far beyond where people want to go and be, to where and who they could be. It’s about helping people see past a goal to possibility that is often game and life changer.

Mark Goulston is a psychiatrist, business consultant, executive coach, and a hostage-negotiation trainer for the FBI. A bestselling author whose books include “Get Out of Your Own Way” and “Get Out of Your Own Way at Work” and his last #1 international and #1 kindle best selling book, “Just Listen” Discover the Secret to Getting Through to Absolutely Anyone. He blogs or contributes to Harvard Business, Fast Company, Business Insider and writes the “Closing Bell” for C-Suite Quarterly Magazing and the Tribune syndicated column, “Solve Anything with Dr. Mark.” Frequently called upon to share his expertise with the media, he has been quoted in the Wall Street Journal, Harvard Business Review, Fortune, Newsweek, Time, and Reuters; has offered commentary on NPR, CNN, and Fox News; and has appeared on the Oprah and Today shows. He lives in Los Angeles, California.

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