If you're a newbie to writing direct marketing, this is educational and personal. But if you've been around the block before, it's not particularly insightful or instructive. The best thing about it is how its foundational principles are put into practice - encouraging the reader to buy the next publication from the Halbert shop.
This site uses cookies to deliver our services, improve performance, for analytics, and (if not signed in) for advertising. By using LibraryThing you acknowledge that you have read and understand our Terms of Service and Privacy Policy. Your use of the site and services is subject to these policies and terms.