Eva Heller grew up in Ludwigsburg, Germany. She studied sociology and psychology at the University of Berlin and the University of Frankfurt. Her first novel, 1987's Beim n├Ąchsten Mann (With the Next Man Everything Will be Different) was on the bestseller list for several years and was adapted into a 1989 film. Her second novel, Der Mann, der's wert ist (The Man's Worth), also had a circulations in the millions. Both books were among the most widely read in Germany and Eva Heller was considered a founder of a new, comedic women's literature. At the same time, she was working as a successful cartoonist. Eva Heller also wrote scholarly books about the effects of advertising and the psychological impact of color -- these also were bestsellers and translated into many languages. She wrote a book for children about color as well as a children's musical. She worked for a year as a visiting professor at the Technical University of Darmstadt, where she taught psychology and the psychology of color advertising; in 1990, she was visiting professor of communication psychology at the University of Arts in Berlin.