The 1890s saw a revolution in advertising. Cheap paper, faster printing, rural delivery, railroad shipping, and the new technology of chromolithography combined to pave the way for the first modern catalogs. The most prominent of these, reaching American households by the thousands, were seed and nursery catalogs with beautiful pictures of middle-class homes surrounded by sprawling lawns, lush plants, and the latest garden accessories — in other words, the quintessential English-style garden.
America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. (GibsonsB)