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David L. Morgan (1)

Author of Focus Groups as Qualitative Research

For other authors named David L. Morgan, see the disambiguation page.

4 Works 125 Members 1 Review

Works by David L. Morgan

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Useful theoretical grounding in focus group as a qualitative data collection method. There are also concrete practical considerations, but be aware that they, and the book in general, are geared towards social sciences research rather than market research.
 
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stonecrops | May 18, 2016 |

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